Abstract
In the late 2000s, Hainan Island started to become popular for Chinese tourists. The political strategy of the state is to promote the island as a luxury destination of international stature—a “Chinese Hawaii.” This has raised the issue of political pressure to develop a type of place which logic resumes many ideas and ways imported from outside. Looking at the particular case of surfing in Hainan, a recent sport in China, this article analyzes how the locals assume such a practice. The main question is: Is the political pressure—wishing to develop surf sports—confronted with social and cultural constraints (like body representation and the image of sun tanning)?
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