Abstract
ABSTRACTPropaganda has been perceived as ‘poison’ in the field of communication study. Xuanchuan, propaganda’s counterpart in China with a master metaphor of ‘seeder,’ however, has different histories and traditions that do not fit into the ideology-charged theoretical framework. Drawing upon Chinese thought and scholarship on xuanchuan/propaganda, the author demonstrates a deep conceptual and perceptual gap, rooted in culture, between propaganda and xuanchuan. Revelation of the gap is of paramount importance for studying China’s propaganda, both theoretically and empirically.
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