Abstract
In Today’s Turbulent World, The Stability of Value Chains Is A Crucial Challenge for Companies. Companies' Strategic Moves Need to Be Aligned with Societal Constants to Navigate in Uncertain Times. In the Realm of Corporate Social Responsibility (Csr), Traditional Approaches Are Based on Quick Wins and Stakeholder Capacity-Building Processes. However, this "Lifeboat" Paradigm Lacks Impact and Is Unprepared to Respond to Society's Needs. Looking at the complex relationship between CSR and 279 local associations in Morocco, this study aims to demystify the challenges of moving from stakeholder theory to society and from the materiality of performance to the materiality of impact. In the context of permacrisis, this research explores the role of listening to crises and nature in building stable and sustainable value chains.
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