Abstract
In 1890, British media mogul Alfred Harmsworth launched the halfpenny comic magazine. By reducing the page size and opting for the cheapest paper and ink, Harmsworth was able to undersell his competitors’ penny-priced output and created a publishing success that was widely imitated and ushered in the age of comics as a mass medium (Sabin, Adult 21). In 2002, DC Comics started its series of Absolute Editions, which reprint popular titles that originally appeared as pamphlets in oversized hardc...
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