Abstract
This article examines the various soft power strategies implemented by Saudi Arabia in Pakistan, with a particular focus on the role of religious and media institutions. Through financing the construction of mosques and religious schools, the Saudi government has been able to exert significant influence over the religious landscape in Pakistan. In addition, Saudi Arabia has also invested heavily in Pakistani media, through the establishment of news channels and funding for local media outlets. By cultivating these cultural and religious ties, Saudi Arabia has been able to gain a foothold in Pakistan and increase its soft power in the region. However, these efforts have not been without criticism, with many Pakistanis expressing concern about the potential negative impact of Saudi Arabian influence on their society. This article highlights the complex interplay between soft power and cultural imperialism in the modern world.
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