Abstract
The objective of this paper is to analyse the proposal that the production units of the Latin American agribusiness sector evolve from internationalization to their products offers aimed at “the local”, in response to changes in the world scenario. To achieve the objective, a documentary and secondary source analysis were carried out, regarding the impact of COVID19 on the Latin American economy at the world stage. The main result points to the transversality of the creative industries with the agro-industrial sector to encourage creativity within the local business networks that were originally oriented at indirect internationalization. Value enhancement (revaluation) through creativity of orange economy and recognition of peoples' cultural assets, diversity and intangible heritage generates wealth. This transversality contributes to the alleviation of poverty, sustainability and competitiveness of agro-industrial companies.
Highlights
The last decades of the 20th century and the first ones of the 21st century were marked by a propensity to trade internationally through global value chains (Calvo, 2020)
This paper focuses on the agri-food sector and on the proposal that production units move from internationalization to the offer of their products targeting “local dimension”
In the agroindustry the introduction of creative or author cuisine can be significant, especially when it remasters and relaunch the traditional gastronomy. This economy refers to the set of activities that in an articulated way, allows ideas to be transformed into goods and services, whose value is based on intellectual property (Benavente & Grazzi, 2017), especially such as designation of origin, trademarks registry, trade secrets and creative commons
Summary
The last decades of the 20th century and the first ones of the 21st century were marked by a propensity to trade internationally through global value chains (Calvo, 2020). The agro-industrial sector is directly related to the food security, inputs for the health system and job creation as well as general sustainability. For this reason, this paper focuses on the agri-food sector and on the proposal that production units move from internationalization to the offer of their products targeting “local dimension”. Local networks have been used in recent decades by agro-industrial production units to achieve indirect internationalization These same networks have the possibility to go “local” and achieve greater impact through the orange economy. The flourishing of local agriculture can bring the revitalization of traditional culture and art
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
