Abstract
Standard economic models primarily captured human beings to be rational utility maximizers in the homo oeconomicus model. Behavioral economics addressed human decision making fallibility in a wide range of studies including laboratory and field experiments as well as big data. The currently ongoing COVID-19 crisis now underlines the importance of a healthy work environment. The medicine of the future is believed to prevent diseases instead of just treating their consequences. There is an expected shift from modern medicine’s focus on acute treatment to address the inherently-underlying preventive measures that diseases would have a more favorable trajectory or are even avoidable at all. The homo praeventicus model may focus on preventing diseases and working in advance on favorable immune conditions that avert negative outbreaks of pandemics or determine a healthier state when falling sick. The homo oeconomicus offers as a remedy to chronic diseases and a reduction of a global cost escalation for medical care. Because we have to live with environmental burdens on our health, a change of direction towards prevention is recommended and the implementation of homo praeventicus models envisioned.
Highlights
The most recent decade featured a data revolution in the healthcare sector in screening, monitoring and coordination of aid (Puaschunder 2019b)
With the COVID-19 pandemic underlining the importance of hygiene and preventive healthcare, the time is ripe to shift to homo praeventicus grounded on behavioral insights how to coordinate more effectively on preventive healthcare
Homo praeventicus addressed the novel attention to precautionary principle based medical care that focuses on prevention rather than emergency medicine
Summary
The most recent decade featured a data revolution in the healthcare sector in screening, monitoring and coordination of aid (Puaschunder 2019b). Together with big data driven medical insights, preventive medicine has leveraged into unprecedented opportunities, precision and sophistication (Puaschunder forthcoming b). Preventive medicine includes multi-faceted benefits of psychosomatic medicine and leaves aside short-term or unbalanced profit-maximization calculations of ordinary emergency healthcare (Ecowellness 2020; Salzburg Declaration 2020). The general status of the immune system are decisive in whether the Coronavirus becomes a danger for the individual (Ecowellness 2020; Salzburg Declaration 2020). The self-monitoring of the state of health and the comprehensive prevention in a holistic lifestyle according to the German Prevention Act of 2015 of the German Federal Government are today’s competitive advantages in all the economies around the world that are affected by the pandemic and health crisis (Salzburg Declaration 2020). With the COVID-19 pandemic underlining the importance of hygiene and preventive healthcare, the time is ripe to shift to homo praeventicus grounded on behavioral insights how to coordinate more effectively on preventive healthcare
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