Abstract
This article explores the key to the successful mobilization process of the Trianon demonstration, organized by local Hungarians in Melbourne’s CBD in 2005. I argue that mobilization–countermobilization (hereafter MCM) dynamics holds the key to the understanding of the relatively high number of protest participants. In particular, I argue that we need to take a closer look at the dialogic framing activities within the MCM dynamics in order to understand this case of mobilization. It was not until a particular form of frame developed within the MCM interplay between the organizers and the protest opposition that the mobilization attempts gained a clear local focus and target. Equally importantly, it is argued that emotions, embedded in and as a reaction to particular framings, significantly contributed to the success of the mobilization. The article shows that as a response to the CM framing toward the end of the mobilization process, a strong moral outrage was generated and felt, which allowed the supporters to focus their blame and anger on their opponents and to create a particularly resonant enemy figure.
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