Abstract
The present study examined the framing effect of two modes of idolatry among a sample of 1095 secondary school students in Hong Kong and Shenzhen. Two experimental conditions were set up: in the glamour frame condition, subjects were exposed to frames that enhanced perfection and mystification of idols' personal or ideological characteristics; in the achievement frame condition, subjects were exposed to frames that enhanced emulation and identification of idols' pro‐social behaviours or desirable dispositional traits. The experiment selected a prominent pop music and movie star well known in Chinese societies, Andy Lau, as the target idol. Subjects showed a consistently and significantly greater desire to glorify, idealize, identify with, emulate, and attach to Andy Lau in the achievement frame condition than in the glamour frame condition. The finding suggests that an achievement frame can heighten young people's adoration of an idol by emphasizing the idol's achievement processes. This suggestion is favourable to the possibility of transforming an idol into a role model for young people to learn to pursue career success.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
