Abstract
ABSTRACT Weibo is an event-focused microblogging platform open to the public, easily triggering users’ social media fatigue. Based on the Stressor – Strain – Outcome (S-S-O) model, this research proposes a path model to explore the antecedents and consequences of social media fatigue among Chinese Weibo users. Findings from an online survey of 414 Weibo users reveal that caused of fear of missing out (FoMO), they might experience social media fatigue through information overload, further causing them to develop discontinuous usage intentions. This study contributes to the literature on Chinese social media platforms and their cultural-specific nuances. Theoretical insights for future research are provided, and practical suggestions are recommended for Weibo users.
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