Abstract
Within the managerial perspective, the purpose of this paper is to determine the impact of China's changing socioeconomic structure on its foreign TV programming and to propose a new conceptual approach to explaining the form and content of the contemporary Chinese media system. The general thesis is that as a result of vertical and horizontal fragmentation of state authority since the economic reforms in the late 1970s, mass media in China have become less of a class ideologue and more of a state manager as far as their functional prerequisites are concerned. The 20‐year longitudinal analysis indicated that during the reforms, not only did the number of foreign TV programs flourish, the assortment of content variety also increased greatly, with capitalist countries becoming major suppliers.
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