Abstract
Memes, in their actual and potential forms, are an expressive media phenomenon. They are being used in a participatory form of communication to describe any event in the most inventively sarcastic way possible. Given elusive meanings and alluring contextual embodiments, one might hypothesize that memes could decide the virality and sensationalism of an event. This article examines the elements in a few celebrity-event-based memes to determine whether there is an intersectional or interdisciplinary link between virality and sensationalism via the discourse they spread across digital spaces. It concludes that the participatory culture of communication is influenced by factors such as high arousal emotions provocation and human interest in constituting memetic virality.
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