Abstract
The structuralist approach first developed by Levi‐Strauss for myth analysis has been applied by others to such varied genre as historical myth, religious writings, and literary classics. This paper presents the case for a structuralist view of popular culture. The popular history of Britain's Windsor monarchy and the plot of the television serial “Dallas” are discussed as examples of the negation and mediation patterns, respectively. This analysis of “factual” history alongside a “fictional” plot demonstrates that history is a relative interpretation of events and that beneath apparently dissimilar phenomena the same underlying structure may be discovered.
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