Abstract
In this article, I examine how the dominant paradigm of development led to the Bronx being in a state of ruin, the development of hip-hop culture as a self-empowerment tool, and how that tool is used to direct change in blighted urban areas around the US through rap at all levels—from street corners to the Broadway stage. I use a combination of theories from development communication, ethnomusicology and popular culture to perform my analysis and conclude that hip-hop culture empowers individuals and communities to make change in their neighbourhoods. I also conclude that Lin-Manuel Miranda, coming from that culture, has gone on to bring this empowerment and directed change to Broadway to make fundamental changes there that have an impact that reach far from the hallowed halls of the Great White Way.
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