Abstract
In the digital media era, video blogs (vlogs) have become a crucial news platform, gaining attention for their personalized and interactive features. However, research has yet to fully explore the factors influencing sustained audience engagement with vlog news. Grounded in Media-system Dependency (MSD) Theory and Parasocial Interaction (PSI) Theory, this study examines key drivers of continuous user engagement, including vlogger attributes, content quality, and platform technicalities. A survey of 553 users, analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) and Fuzzy-set Qualitative Comparative Analysis (fsQCA), reveals significant effects of vlogger attractiveness and expertise, content’s entertainment and information quality, and the platform’s interactivity and fluency on PSI and ongoing viewing intentions. Additionally, the emotional bond between users and vlog news moderates the PSI and sustained viewing relationship. These findings enrich the media consumption framework and offer practical insights. Notably, the role of algorithmic content curation, enhancing media dependency and PSI through personalized content recommendations, is acknowledged.
Published Version
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