Abstract
Franklin Enterprises, a leading supplier of industry plumbing, heating and cooling equipment, decided to set up an eBusiness division, Franklin Online (FOL), to develop online services for corporate account holders. Cody Lewis, an exemplary inside sales person, was appointed a Regional Business Development Manager (RBDM) for the newly established eBusiness division. With his sales skills, he created a team of sales people in his region that helped increase sales significantly through much quicker market penetration activities. He also worked closely with the other RBDM‟s in order to maximize the success of each territory. The very significant growth of the eBusiness division for corporate accounts led Franklin Enterprises to subsequently extend the service to the non-account consumer market as well.
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