Fragrance brands face a pot pourri

Abstract

It has been a good summer for the luxury scent industry. The decision of the European Court of Justice in Case C-59/08 Copad v Christian Dior has given owners of famous and expensive brands the encouragement to review their marketing policy in the knowledge that the sale of products, once placed in the safe hands of carefully selected distributors, may still be policed by them when those goods have fallen into the clutches of less prestigious sellers. Then came the bonus of the same court’s subsequent ruling in Case C-487/07