Abstract
Entrepreneurial activities of college students have received unprecedented attention under the “mass entrepreneurship and innovation” program. This program encourages individuals to start their own businesses and stimulate the entrepreneurial spirit and innovative genes of the nation. Sustainable entrepreneurship is a new form of entrepreneurship that plays an important role in addressing the employment problems of college students, promoting sustainable social and economic development, and alleviating China’s environmental problems. Based on the platform of the China College Students’ “Internet Plus” Innovation and Entrepreneurship Competition (CSIPC) organized by the Ministry of Education of People’s Republic of China, we investigated the specific paths of personality trait influence on sustainable entrepreneurial intention of college students with entrepreneurial alertness and opportunity recognition as mediating variables. We conducted an empirical analysis based on 316 data collected from CSIPC participants. Results of data analysis show that personality traits had a significantly effect on sustainable entrepreneurial intention of college students, and entrepreneurial alertness and opportunity recognition played a mediating role between personality traits and sustainable entrepreneurial intention of college students. This study contributes to research on sustainable entrepreneurship and the practices of colleges to foster sustainable entrepreneurs.
Highlights
With the transformation process of the market economy and the challenging job market, entrepreneurship has gradually become another choice for job seekers, and has been playing an increasingly important role in economic society
The empirical study of Fan and Wang on domestic college students determined that extraversion has a significant effect on traditional entrepreneurial intention [54]
In this study, the results showed agreeableness has a significant positive effect on sustainable entrepreneurial intention because the research objects are college students with sustainable entrepreneurial orientation or entrepreneurial behavior who had participated in an entrepreneurial competition
Summary
With the transformation process of the market economy and the challenging job market, entrepreneurship has gradually become another choice for job seekers, and has been playing an increasingly important role in economic society. Promoting entrepreneurial activities heightens employment and income options and promotes vertical mobility, equality, and justice in society. China’s energy production and consumption of coal-based pattern and rapid development of the economy causes environmental problems that cannot be ignored [1]. Sustainable entrepreneurship, which is the new form of entrepreneurial opportunity, pursue economic and non-economic value [2]. It can result in employment opportunities for college students and promote economic and social development, but it can solve the environmental problems caused by rapid economic development. The following questions pertain to your participation and views on sustainable entrepreneurship-related course activities. The number after each question indicates the following: 1—Strongly Disagree 2—strongly disagree 3—Strongly Disagree 4—Strongly Disagree 5—Strongly Agree 6—Strongly Agree 7—Strongly Agree
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