Abstract
ICAR-National Rice Research Institute (NRRI), Cuttack, India had taken up two tiny villages namely Gurujanga & Guali in Odisha state for developing as model villages and dissemination of improved rice production technologies. Adoption of few land mark rice varieties developed by ICAR-NRRI, Cuttack resulted huge yield advantage over varieties grown earlier. Non-farm income and labour force participation rate were key factors together with other improved traits for adoption of varieties and technologies.
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