Abstract
PT Jalan Tol Perkasa (PT JTP) is one of the strategic units of the PT. Jasa Marga (Persero), Tbk. (JSMR) which operates in the field of toll road development and maintenance. With the Covid19 pandemic, JTP needs to formulate the appropriate business strategy so that it can be implemented in order to achieve the business revenue and profit targets for the 2020-2022 period. This research is an applied research that uses a business strategy formulation framework from David & David (2016). Through this framework, the quality of JTP's strategic response to potential opportunities and threats from the external environment is evaluated through the External Factors Evaluation (EFE) matrix, while JTP's strengths and weaknesses are evaluated through the Internal Factors Evaluation (IFE) matrix. The development of alternative strategies is carried out using two matrices: an internal-external matrix (IE) and a SWOT matrix (Strength, Weakness, Opportunity, Threat). From the IE matrix, it is known that JTP is in a position to hold and maintain, where the alternative business strategies that should be taken are market penetration and product development. From the SWOT matrix, three strategies can be implemented: obtaining maintenance work on all Jasa Marga Group and Non Jasa Marga toll roads, implementing Performance Based Maintenance Contracts (PBMC) with long-term contracts, and innovating maintenance products. Finally, the priority strategy that will soon be implemented is determined using the Quantitative Strategic Planning Matrix (QSPM) matrix.
Highlights
PENDAHULUAN PT Jalan Tol Perkasa (PT JTP; bukan nama sebenarnya) adalah salah satu entitas anak perusahaan dari PT Jasa Marga (Persero) Tbk. (Jasa Marga)
which operates in the field of toll road development and maintenance
so that it can be implemented in order to achieve the business revenue and profit targets for the 2020-2022 period
Summary
ABSTRAK PT Jalan Tol Perkasa (PT JTP) merupakan salah satu unit stratejik kelompok bisnis PT. (JSMR) yang beroperasi di bidang pengembangan dan pemeliharaan jalan tol. Penelitian ini merupakan penelitian terapan yang menggunakan kerangka kerja penyusunan strategi bisnis dari David & David (2016). Pengembangan alternatif strategi dilakukan dengan menggunakan dua matriks: matriks internal-eksternal (IE) dan matriks SWOT (Strength, Weakness, Opportunity, Threat). Dari matriks IE, diketahui bahwa JTP berada pada posisi tahan dan pelihara, dimana alternatif strategi bisnis yang sebaiknya diambil adalah penetrasi pasar dan pengembangan produk. Dari matriks SWOT dihasilkan tiga strategi yang dapat diimplementasikan yaitu, mendapatkan pekerjaan pemeliharaan di seluruh ruas jalan tol Jasa Marga Group dam Non Jasa Marga, penerapan Performance Based Maintenance Contract (PBMC) dengan kontrak jangka panjang, dan melakukan inovasi produk-produk pemeliharaan. Kata Kunci: Strategi Bisnis; Tahan dan Pelihara;Penetrasi Pasar;Pengembangan Produk;Pemeliharaan Jalan Tol
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