Forms of Interaction in the Conditions of Social Reality Management: Dramatic metaphor by B.W. Pierce and V.E. Kronen

Abstract

The article represents the author’s approach to the study of various forms of interactions manifested when using the «dramatic metaphor» by B.W. Pierce and V.E. Kronen in the conditions of social reality management. The sources of the appearance and specificity of the «dramatic metaphor» within the framework of the theory of coordinated management of meaning are shown; the possibilities of this metaphor in line with the management of the social reality of traditional and modern society on the basis of a communication approach are noted. The methodological basis of the research is the works of (a) A.A. Gritsanov, representing social reality in the context of intersubjectivity; (b) B.W. Pierce and V.E. Kronen, who developed a hierarchical model of the organization of the meanings of actors; (c) F.I. Sharkov, who highlighted the specifics of managing the social reality of mass society. Based on the conducted research, the author concludes that the forms of interaction developed under the conditions of using a «dramatic metaphor» can contribute to the formation of management as a tool for competent modeling of the social reality of modern society.