FORMATION PRINCIPLES OF THE ORGANIZATIONAL AND ECONOMIC MANAGEMENT MECHANISM OF THE REGIONAL ENTERPRISE’S CREATIVE POTENTIAL

N Zakharchenko,S Horbachenko,R Hrinchenko,I Topalova,A Fialkovska

doi:10.18371/fcaptp.v4i39.241404

Abstract

Abstract. Purpose of the study — to provide theoretical and methodological substantiation of construction of organizational and economic management mechanism of creative potential of the region tourist company taking into account influence of factors of modern culture. The article presents theoretical, methodological and practical principles for building and implementing organizational and economic mechanism for managing the creative potential in the region, taking into account the current level of corporate culture. The solution to this problem is achieved by identifying the characteristics and principles of organizational and economic mechanism for assessing the creative potential of the region on the example of a travel company, for which the appropriate mechanism is built. The article substantiates the development of a comprehensive methodology for quantitative assessment of the creative potential of a travel company, which made it possible to determine their potential ability to introduce new products in the tourism business of the region. An effective condition for the introduction of such a technique in practice is the need for periodic use of both quantitative and qualitative approaches to the object of study in the process of in-depth study of its creative potential. Effective management of creative potential increases the company’s ability to market innovative services. Scientific novelty of introduction of the organizational and economic mechanism of management of creative potential of the enterprise in the region taking into account achievement of a modern corporate culture level. Keywords: regulation, interaction, resource, indicators, state, innovations, synergy, system, business entities. JEL Classification D21, O15, R10 Formulas: 4 ; fig.: 3; tabl.: 0; bibl.: 21.

Highlights

Creativity or creative character of the activity becomes an urgent requirement of the modern economy
The strategic and tactical goals of the company can be achieved by qualification requirements, which is determined by the specific management technology and compliance with the achieved corporate culture, necessary for the transition to a changing business environment
The development strategy of the travel company, which is based on a focus on a high level of corporate culture, systematic updating of services, increasing competitiveness, imposes specific requirements only on employees who meet the organizational and economic potential of the company as a whole

Summary

Introduction

Creativity or creative character of the activity becomes an urgent requirement of the modern economy. The problem is an effective combination of scientific and creative work in the process of making managerial decisions, making recommendations on its use and organization within the enterprise of region. In this regard, there is a need to build a mechanism for managing the creative potential of the enterprise in the context of innovative investment development of region. Organizational and economic mechanisms are the effective tools for the formation of creative management at all levels of economic activity and business, a prerequisite for determining its organizational vector that ensures systemic functioning. The technical level of new products / services.

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