Formation of the mechanism of competitive pricing for agricultural machinery in Ukraine: current state and prospects

Abstract

The purpose of the research. The main purpose of the article is a scientific substantiation of theoretical approaches and practical recommendations related to the formation of competitive pricing for agricultural machinery of domestic production, taking into account the experience of foreign companies. Methodology. To achieve this goal, methods of comparison and synthesis, expert assessments were used. Results. As a result of the study, measures aimed at improving the mechanism of competitive pricing, an increase in the volume of export potential in the agricultural machinery market by quality machines and equipment. In order to increase the export-import potential of agricultural machinery manufacturers, it is advisable to implement a number of measures, namely the support of domestic production of complex agricultural machinery; creation of favorable conditions for constructing concerns and voluntary associations with foreign partners of leading manufacturers of technology in the world; Creation of state support conditions for modernization and technical re-equipment of domestic agricultural manufacturers and the adoption of the law "Buy Ukrainian" in order to support domestic agricultural machinery. Practical meaning. The practical significance of the study is to set out the main provisions, which are brought to the level of specific proposals that can be used by agricultural machinery enterprises in the process of forming a mechanism of competitive pricing of agricultural machinery. The practical significance of the study is to place the basic provisions that are brought to the level of specific proposals that can be used by enterprises of agricultural machine building in the process of improving the mechanism of competitive pricing for agricultural machinery.