Formation of strategic direction of the company using tools for adapting the possibility of formalizing approaches

Abstract

The main problem faced by managers of commercial companies in the process of strategic management is the lack of tools that allow monitoring the implementation of selected business strategies in the short and long term time intervals [1]. Previously, in a planned economy, the strategy of each company's activities was determined "at the top" and implemented in practice through a centralized planning and management system. In modern economic realities, significant problems have arisen in this matter. Due to the increasing nature of the changes taking place, the managers of commercial companies used tactical management tools operational and shortterm plans to control the selected business strategies, but the disadvantage of using these tools is the lack of coordination with the strategy of the company organization due to the discrepancy between the views of today and the dynamically changing market environment. In this regard, the task arises of finding the appropriate methodological tools for decision support in the implementation of the company's strategic line. As such tools, it is proposed to use methods of optimizing the company's business processes based on the selection of suitable mathematical tools.