Abstract

The article considers the study of the features of socialization of graduates of higher educational institutions, young professionals in the modern labor market. It is focused on the requirements of modern employers, which have been studied for several years in the construction and architectural industries. If a few years ago employers paid attention to the so-called hard skills that can be checked using a variety of exams, tests (professional competence, knowledge of foreign languages, computer skills, etc.), now the most important are soft skills - universal competencies that are difficult to quantify. These very relevant skills include communication skills, the ability to work in a team, creativity, punctuality, balance, responsibility and the ability to adapt to the new conditions of the modern market.
 The study and analysis of employers' requirements allowed us to conclude that the most significant and popular qualities can be called the "3-C-formula": communication skills, creativity and corporate identity. It is difficult to imagine any professional activity without communicating with other people: they can be colleagues, customers, subordinates, managers, etc.
 The article describes the psychological and psychophysical signs of successful communication. Special attention is paid in the article to cultivation of the above-mentioned qualities, starting with the audience of third-level education applicants, masters.
 The article also provides a comprehensive interpretation of the concept of "creativity" and "innovation". The article also analyzes the concept of "corporate identity" as the key to successful professional activities of the team for the common good, the overall success of a particular company. The concept of a "corporate person", which is common in modern psychology, is also defined.

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