Abstract
The concept of organization as an organistical system facing the challenges of the creative economy is considered. It is grounded that the ideal creative organization with a high level of information will represent a certain symbiosis between organic and anarchic culture in the future. It is identified that with the emergence of virtual organizations, traditional elements of the organizational culture lose their value, while the informational technologies create opportunities for communication and collaboration, regardless of distance and borders. Thus, the basis for the virtual organizations creates their adaptability and transferability. Key requirements regarding the creative industry management organization are singled out as following: proactivity, strategic perspective, innovation, initiation of risk, modeling, experimentation and creativity, support of the independent business units’ coordination. The model of organizations’ types, which should reflect their organistical nature, strategic perspective and attitude to risk is presented. The main barriers that limit the ability of organizations to creativity – the lack of the innovative organizational culture as well as the lack of professional risk managers and analysts are outlined. However, these features have not yet organically become peculiar by creative organizations, requiring the development of the appropriate business models culture.
Highlights
Problem settingThe emergence and development of the creative economy in modern society causes globalization challenges of the classic theory and practice of management
The concept of organization as an organistical system facing the challenges of the creative economy is considered
Requirements of the creative economy challenge a nature of modern organization; it must change its culture from socio-technical to organized
Summary
The emergence and development of the creative economy in modern society causes globalization challenges of the classic theory and practice of management. Creative Management is an instrument of efficient formation of a new socio-economic system. It is examined in the context of synergy, creativity, innovation and ethical business. That is why the main problems that need constant attention of the organization’s management are: proactivity, strategic perspective, innovation, initiation of risk, modeling, experimentation and creativity, support of coordination of independent business units. The study aims to identify the main principles of creative management for the modern organization and development of the concept of creative management, as well as characteristics of creative organization as a system in the historic retrospective
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