FORMATION OF INTERNATIONAL COMPETITIVENESS AND BUSINESS MODELS

Abstract

International competitiveness is an integrative concept that unites the whole range of key issues related to the sustainable growth of national welfare and living standards.The aim of the work is to determine the essence of modern understanding of economic competitiveness, features and factors influencing it both externally - from the world economy and internal, directions of competitiveness theory, as well as to develop an author's concept of assessing competitive business advantages of developing economy. natural resources, and determining the most effective strategy to increase the level of competitiveness of the economy and business.The article systematizes historical and modern theoretical approaches to the analysis of competitiveness at the macro level and the existing applied methods of calculating international competitiveness. The priority models of the European concept of innovative business development are considered in detail: business model №1 - creation of investment institutions that stimulate the subjects of international financial, scientific and industrial activities to innovate; business model №2 - creating a favorable environment for an innovative economy; business model №3 - development of humanitarian capital and formation of a general innovation culture in society.It is proved that competitiveness is a complex concept that is determined by many factors, the most acceptable way to assess the level of competitiveness is to use multidimensional or composite indicators of competitiveness.