Abstract

The formation of human capital in various spheres of society is perceived as a special value. The role of a person with his cognitive and non-cognitive abilities is associated with transformations, competitiveness, and the pace of development of society. This is especially true for “helping” professions that involve activities in the dyads “person - person”, “person - team”, “person - society”. These professions include teachers, police officers, etc. The purpose of the article is to identify the opportunities and social practices of higher education institutions aimed at the formation of human capital and pro-social attitudes of university students. Research methods are: content analysis of regulatory sources, analysis of materials in open access databases; a survey among students of two universities: the Belgorod State National Research University (180 people) and the Belgorod Law Institute of the Ministry of Internal Affairs of Russia named after I.V. Putilina (112 people). The object was the pro-social practices of universities in the formation of human capital. As a result of the study, a “cloud” of associations with the terms “human capital”, “pro-social attitude of the personality” and “higher education” was identified, which included “good”, “potential”, “investment”, “competitiveness”, etc. Prosocial legislative initiatives at the level of the state and individual universities. The prevailing levels of student involvement in pro-social practices were identified (average – 43.15%; above average – 15.75%; high – 11.75%), the priority of educational (64.5%) and practice-oriented (64%) microenvironments. the university in the formation of human capital, as well as the degree of participation of students in various types and spheres of social activity, taking into account the influence of the university (by ranks: 1) educational and developmental; 2) public pedagogical (public service); 3) leisure, sports; sociocultural; 4) health oriented; 5) altruistic (unselfish), volunteer; civil, patriotic) of the 13 positions under consideration. In total, the factors influencing the effectiveness of the formation of human capital at the university were formulated (the level of the legal framework; the capabilities of the university; the needs of society and consumers of educational services; the student's attitude); the control effects of the integration of the mission of the university, the competitiveness of its subjects, the corporate value of human resources are proposed. Prospects are associated with the development of an integrative concept for the formation of a pro-social attitude of students of universities.

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