Formation of competitiveness of the region hotel services

Abstract

The purpose of the research is to analyse theoretical and methodological principles of forming a competitive market for hotel services in the region and to substantiate directions for improving its efficiency and functioning in market conditions of management. The market of hotel services of the region is studied and an estimation of factors of influence on its formation. Methodology. The methodology of the research is based on the fundamental provisions of the development of the regional economy, economic theory, the economy of the service sector, management, marketing of the hotel industry, the theory of competitive advantages, the publication of domestic and foreign scientists on the management of hospitality, increase its competitiveness. The restrictions in the conducted research are incomplete statistical data, which are subject to disclosure by the State Statistics Service of Ukraine, the main department of statistics of the region, city, district. Results. It is proved that the process of forming the competitiveness of hotel services is time-consuming and requires the hotels to work continuously to improve their activities because most of the resources that create competitive advantages are easily available to competitors. The market of hotel services of the region is analyzed, namely, the competitive advantages of the largest hotels, which is determined by what factors Uman Hotel occupies a high place in the rating. Formation of its competitiveness is ensured by the factors: hotel reputation, automation of the management process, quality of services and control over it, average annual load, the average annual implementation of the number fund. But the hotel administration needs to pay attention to the problem areas, in particular: qualification of managers, turnover of personnel, marketing policy. It is proved that the company should have a high reputation, loyal and professional staff, efficient marketing and effective management systems to form a competitive hotel service. When forming certain recommendations (proposals) on the management of the competitiveness of hotel services for all enterprises can not be standard. They must be formed for each enterprise, which will work optimally, taking into account all the specific characteristics and characteristics of the enterprise. It is substantiated that the competitiveness of a hotel service can be measured using a system of indicators: economic, marketing and quality. But it should be remembered that the assessment of the competitiveness of hotel services is conditional, as the evaluation of a competitive hotel service is a subjective factor and depends on the thoughts, requirements, needs of individual groups of consumers. Practical meaning. The directions of increase of competitiveness of hotel services of the region are substantiated. Prospects for further research are the research of quantitative substantiation of the systems of groups of indicators, by which one can measure the competitiveness of the hotel services of the region.