Abstract
The article examines the theoretical and methodological foundations of the formation of personnel management models of trade enterprises, it is found that the main components of HR models include the purpose of the company's activity, planning and management systems, economic and financial results of activities and their effectiveness, organizational and production structures, personnel management system, criteria for evaluating performance indicators and the relationship with the company's external environment. An analysis of personnel management problems of a trade enterprise was carried out. It was determined that among the peculiarities of work in trade activities, the influence of various social-psychological and safety factors on the work behavior and efficiency of personnel, including the challenges of martial law, occupies a significant place. A Swot-analysis of the factors affecting the effects of stressful situations on the performance of trade employees, which affect not only their work behavior and attitude to work, but also the company's activities, was carried out. Recommendations are provided for building a personnel management model taking into account the specifics of the trade enterprise. The modern model of personnel management in trade business should take into account the motivational capabilities of the enterprise. Weaknesses can be identified and actions can be suggested to improve the company's HR processes in martial law using the SWOT analysis method. The application of innovative personnel management technologies in a trade enterprise, including methods and tools of motivational management, time management, stress management, and modern reward systems becomes a key factor in ensuring the competitiveness of a trade enterprise under martial law. The results of the implementation of an effective complex model of personnel management of a trading company provide not only an increase in labor productivity, but also an incentive for continuous professional growth, development of stress resistance, preservation and development of the personnel potential of a trading enterprise in crisis conditions.
Published Version
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