Formation of a model of strategic management of industrial tourism development in the region

Abstract

Within the framework of this article it is proposed to form a model of strategic management of industrial tourism development in the region. Modern trends in the development of the tourism industry actively influence the development of the world economy as a whole, and the economy of the state and its regions. Tourism has become a huge separate part of economic activity, which can satisfy special desires of consumers. Satisfaction of these basic desires is carried out not only at the expense of the sphere of tourist services, but also organizations of other fields of activity – this explains the fact that tourism is one of the factors influencing the economic development of the country. The development of industrial tourism contributes to the emergence of new brands, improves the investment climate. Industrial tourism is a niche for the development of cooperation between the regional authorities, industrial and tourist companies. All of the above makes it necessary to improve the theoretical and scientific approaches to the development of strategic management of the development of industrial tourism in order to effectively use the industrial potential of the region, increase its investment attractiveness and the image of the region and the tourism industry, which will lead to the development of the region in both the tourism and industrial sectors. Towards the end of the 20th century, industrial tourism began to emerge in our country. Recently this trend is gaining momentum, and for its further development requires a competent system of strategic management. The relevance of this topic is due to the fact that in the conditions of modern market economy, it is necessary to search for new, non-traditional forms of tourism development of their management in order to attract tourists from a more diverse range of target groups, to stimulate the re-visit of industrial tourism in the region.