Abstract
The development of digital technologies in the economy requires the transformation of business processes at the level of organizations focused on a strategic perspective. In the digital economy, obtaining strategic competitive advantages is associated with the formation and development of the potential of organizations. The use of digital technologies leads to the introduction of new methods, tools and services that require infrastructural changes in organizations and contribute to the creation of new products (works, services) that increase the competitiveness and financial stability of organizations. The process of digital transformation of the economy is multi-stage, and each stage has goals, objectives and evaluation criteria. The first step towards the economy digital transformation is to assess the digital potential, digital maturity and readiness of organizations.
 The originality lies in the development of theoretical and methodological foundations for assessing the level of the economy digital transformation and in the development of promising areas.
 The author's definition of the digital potential of an organization is given as the ability to perform activities to create, introduce, develop and implement information and communication technologies in the context of the transformation of business processes, business models in order to ensure strategic competitive advantages in the markets, financial stability and performance.
 The assessment methodology is proposed and the following groups of estimated private indicators have been identified: digital transformation of the organization, intellectual capital, customer interaction: service quality and customer satisfaction, online sales, business environment.
 Determined that digital transformation, as the technical and technological core of the digital economy, through the introduction of digital technologies,
 transforms the structure of the added value of the product by including the digital and intellectual component in the chain of its creation.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
