Abstract
This paper explains the visual identity aspect of the Malaysian Modern Painting. Siri Dungun Painting was chosen as the subject of discussion by describing its physical shape. Then this painting is analysed in a formalistic context. It is also clearly researched using the cultural concepts that exist through behaviour, values, necessity and environment in the field of art. The objective of the study was to identify the design aspects of the subject in the work of the Siri Dungun painting. The association between the formalistic of art in painting through the social cultural system is also explained through identity analysis that applies traditional Malay images using sculptural art to wood carvings. The written and visual data collection methodology in this study uses a descriptive qualitative approach based on empirical field work of the data obtained. Documentation, visual recording and observation methods are used to collect information related to the work of the studied painting. The findings showed that the Siri Dungun artwork by Ruzaika Omar Basaree has applied wood carving elements in traditional Malay constructions featuring cultural designs. The concepts used in the study underlie the subject, design and aesthetic meaning to classify the identity of the painting using a cultural approach. The implications of the research show that the paintings can not only be viewed from the formalistic point of view of art only, but can also be shown from the cultural context through the application of cultural characteristics and identities. This study contributes to understanding the meaning, concept and purpose of the design application that needs to be applied in shaping the image and identity of the paint based on Islamic scholars.
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