FORESIGHT IN THE GLOBALIZATION ERA ON RETAIL

Abstract

The paper addresses the topic of Forecasting in the era of globalization on retail, influenced by Artificial Intelligence. Artificial Intelligence is defined as the science of creating machines with the ability to achieve goals in the world. Humanity is currently facing a great change. We will live in a world of technology, which brings with it many opportunities but also many unknowns and challenges. They are generated by the impact of globalization, technological progress and the changes generated by the presence of millennials. Retail stores should be open to AI but be careful to adopt those AI solutions that lend themselves to their specific context. For this scientific article we implemented a qualitative research. Among other things, following the research, we found out that Artificial Intelligence applied in retail is the solution to achieve higher performance in the field of retail, but without being used in an unethical way. The results obtained from the research provide an overview of Artificial Intelligence in the sphere of the web at the present time. Considering the direction in which technology is evolving and based on the arguments of specialists, it can be stated that Artificial Intelligence will represent an element of distinctiveness and competitive advantage in the era of globalization