Foresight as a Strategic Management Tool in the ICT Industry

Abstract

Foresight, as one of the most effective tools of strategic management, logically fits into the system of strategizing, which determines the relevance and actuality of the presented study. The desire to exchange traditions and management practices, along with consideration of scale, also contribute to the development of strategic management, in particular, foresight management. The purpose of the publication is to identify the essence of the available foresight studies and the possibilities of introducing their results in practice, in particular at the enterprises of the ICT industry. To achieve the purpose, general and special methods were used, such as methods of system analysis, analysis and synthesis, empirical methods of comparison and generalization, case method. The task is set as follows: studying the practice of application of foresight methodology in the ICT industry. The article considers the content and features of foresight as a tool of strategic management of enterprise development used to ensure their competitiveness. The purpose of the practical application of foresight is the implementation of strategic long-term forecasting, which is formed on the basis of expert opinions, analyses of factors, identification of stakeholders, displaying alternative trends in the development of enterprise, allowing to form development scenarios and implement the chosen strategy. Its main advantage consists in the maintenance of the provision of competitive advantages for a long time. Standard methods can also be used when conducting a foresight, the best practices and achievements of other enterprises can be implemented as well. The main steps of foresight management are substantiated. The efficiency and prospects of its application are determined. The positive and negative aspects of the application of foresight methodology in the enterprises’ projects were analyzed. The conclusions and results of the article can be of advantage in the educational-scientific process of the economic faculties of higher educational institutions. It is expedient to transfer them for practical use in the management of enterprises in order to increase their efficiency on an innovative basis.