Abstract

The first task of this survey is to determine the popularity of Indian cuisine, Continental cuisine dishes are more popular than Indian cuisine dishes. We should understand consumer misconceptions about Indian Cuisine dishes, The objective of the study is to identify the dishes and the ingredients of Indian cuisine. For a better understanding of Indian cuisine, this topic I have chosen. The misconception about Indian cuisine can be eradicated by comparing this cuisine to another cuisine of different regions. Many people do not have proper knowledge about the variety of dishes that comes under Indian cuisine. People don‘t know the ingredients, tastes, and flavours of the dishes. As we all know about Indian cuisine dishes like dal makhani, assorted Indian bread, rice, mixed vegetables, biryani, butter chicken, jeera rice, etc. So, researching this is more important than others A structured questionnaire was prepared, and this research shows that it is not only delicious but also healthy, rice, pulses, spices, curry powder, ghee, mustard oil and seasonal vegetables are widely used in the preparation of dishes. The study will remove misconceptions about Indian cuisine & awareness programs should be raised and put Indian foods in menu cards by doing menu engineering to aware consumers of Indian cuisine. This leaves a lot of opportunities for future entrepreneurs to enter in food business of Indian cuisine, they should work more on the marketing of all state‘s popular dishes by improving the menu

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