Abstract

The purpose of the study is to analyze the state of the confectionery market in Ukraine and deter-mine the prospects for its development. The structure of the confectionery market and the dynamics of production of various types of confectionery in Ukraine are established. The activity of the lead-ers of the Ukrainian confectionery market is analyzed, as well as the main trends in the development of this market. The existing demand for confectionery products both in Ukraine and in other coun-tries was studied, which allowed to determine the prospects for its further growth. Problems and prospects of development of the confectionery market of Ukraine are presented. It is determined that the stable development of the confectionery industry for the country’s economy will simultane-ously stimulate the development and growth of the production in agriculture, transport and logistics, trade, increase employment, and significantly increase the country’s export potential.

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