Abstract
Article data studied are the organizational and economic relations that arise in the process of evaluating the effectiveness of digitalization of enterprises in the agro-industrial complex. Research methods: content analysis of scientific literature on the research topic; comparative analysis; methods of financial and economic analysis; expert survey; statistical methods for analyzing the relationship and series of dynamics. The novelty of the study lies in the development of a methodology for assessing the effectiveness of digitalization of agro-industrial enterprises, based on an integrated approach, including the use of statistical and expert assessments, and involving the calculation of the index of the level of digitalization and the integral effect of the introduction of digital technologies, taking into account the industry characteristics of companies, which allows us to assess the rationality of the use of resources in the process of digital transformation of business processes of organizations. The practical significance of the study lies in the use of the developed methodology for assessing the development of a company, tracking the dynamics of its digitalization and conducting a comparative analysis with other enterprises in the industry. KEYWORDS: agro-industrial complex, digitalization, foreign experience
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