Food Marketing and Parent’s Attitude for Children’s Food Habits

Abstract

Food marketing to children is recognized worldwide as contributing to many health-related problems in children. Much of the research in this area has been carried out in the US, the UK, and other developed countries that are fighting the obesity epidemic and other related health problems. But now this phenomenon is, however, not restricted to the developed world only, it is trickling down to the developing countries, such as India. Therefore, it is pertinent that necessary measures are devised and implemented so that Indian children may not face the same situation. At present, when governmental regulations are less forthcoming, and marketers are enjoying the potential offered by a vast and untapped market for western foods, it becomes imminent for the parents to intervene and protect their children from common effects of food advertising. Therefore, the present paper seeks to review food marketing and parents’ concern for the food habits of their children. Design: Data were drawn as of consumption and action in the child, a population-based. Setting: children from 5 middle and high schools and households in Delhi. Surveys Participants: A total of 200 children in results age of group 4 - 12. Variables Measured: region, Type of foods adds, Household Income, Parents’ education, Media, Eating at the restaurant, Favorite, foods, Household situation, Obesity, Diabetics, and cardiovascular. Analysis: Microsoft excel models with pie charts were used to guesstimate links between TV advertising and junk food consumption, adjusting in favor of demographics.