Abstract
Food marketing to children is recognized worldwide as contributing too many health-related problems in children. Much of the research in this area has been carried out in the US, the UK and other developed countries that are fighting the obesity epidemic and other related health problems. But now this phenomenon is, however, not restricted to the developed world only, it is trickling down to the developing countries, such as India. Therefore, it is pertinent that necessary measures are devised and implemented so that Indian children may not face the same situation. At present, when governmental regulations are less forthcoming, and marketers are enjoying the potential offered by a vast and untapped market for western foods, it becomes imminent for the parents to intervene and protect their children from common effects of food advertising. Therefore, the present paper seeks to review the food marketing and parents concern for the food habits of their children.
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