Abstract
The article reports consumers are striving to ditch the sat-fat and eat five-a-day, so food manufacturers are serving up innovation. In need of a fast-food fix but worried it could damage our health. As governments worldwide urge us to eat less salt, sugar and fat, more and more consumers are demanding healthier food and drinks. And this trend is not lost on food manufacturers. There is a definite demand for healthy food, and manufacturers are responding to it. The food industry is now so competitive that manufacturers have to be on the look-out for every opportunity to stay one step ahead of the competition. And in healthy eating they have spotted a real opportunity.
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