Abstract
Continuity and change are the main parameters of any strategy paradigm. Traditionally these have been treated in an ‘either-or’ basis. A lot of work has been done on managing continuity with incremental improvements. In the recent past, significant changes have taken place in the automotive sector in the world and India is no exception. Most of the literature has focused on strategic change and gradual transformation. However, dealing with flexibility, continuity and change has been an area of growing interest as a large number of organisations in the auto sector are faced with turbulence. This research work focuses on study of ‘inward supply chain management’ of a leading auto company in India in order to understand how they are coping up with the forces of continuity and change. Based on this research, the aim is to develop a flexible framework for effectively managing continuity and change in managing automotive supply chains leading to business excellence.
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