Abstract
The article analyzes the feasibility, essence and content of the problem of setting a fixed price for books, based on the fact that a book is not an ordinary product. The book has a dual nature: at the same time, it is a cultural and economic factor. On the one hand, it forms worldview and scientific and cognitive values, and on the other, it is a business element. The article highlights some details and schemes of the application of fixed prices for books, as well as the history and development of the application of fixed prices in the leading countries of the world. An overview of the arguments commonly made for and against the use of fixed pricing is provided. Examples of various legislative initiatives to establish or cancel a fixed price for books are given, which are justified by the need to influence the development of the book market. It shows how a fixed price can take the form of a law binding on all retailers, or an agreement between publishers and book distributors.
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