Five Finger Model: an empathic alternative to the elevator speech

Abstract

PurposeLibrarians need to effectively communicate the need for space, resources and personnel, even in service or technical positions, yet librarians often lack formal leadership or strategy training on how to be most effective in advocating for the library. This paper presents the Five Finger Model as a communication strategy for training librarians on advocacy.Design/methodology/approachIn order to show how the Five Finger Model can be helpful, we have included two case examples from our own work contexts, which are in academic libraries. We also present guidance on how to train library staff on the model.FindingsIn one example, the model was used for advocating for the library as part of the campus-level strategic planning process. In another example, the model was used to effectively market research consultations. These examples highlight how the Five Finger Model can help the communicator stay on topic and use personal stories to have a strong advocacy effect.Originality/valueThis paper is unique in that it shows how staff training on advocacy can be impactful and useful. We believe that putting tools like the Five Finger Model into the hands of staff not only improves their effectiveness but also empowers them to see their role as true advocates for the library.