Abstract
The objective of this research is to study the marketing process of ribbon fish (Trichiurus sp.), including the marketing margin, marketing agencies, traders and marketing channels The research was carried out for 3 mo in Nusantara Fishing Port (NFP), Palabuhanratu, Sukabumi, West Java. A case study was used in this research. A purposive sampling method was used to collect data from 55 respondents of fish marketing, consisting of fishermen, agents, traders, and retailers, who were involved in the marketing of ribbon fish in NFP Palabuhanratu. The result of the research showed that ribbon fish production in Palabuhanratu fluctuated from year to year. There are two types of ribbon fish marketing, i.e. type one is from fishermen to retailers, and type two is indirect marketing from fisherman to consumers through intermediate traders (exporters). The greatest marketing margin was obtained from the first type, while the smallest marketing margin was obtained from type two. The form of the market was considered to be oligopsony market. Fisherman’s share is greatest in the collectors and the smallest share is on retailers. Marketing process in traders is efficient due to its lowest margin and highest fisherman’s share.
Highlights
Sukabumi, West Java, is an area where most of it is directly adjacent to the Indian Ocean
The Nusantara Fishery Port (NFP) Palabuhanratu is one of the five regional fishery ports converted into industrialization of fisheries
NFP Palabuhanratu is selected as a base or center for fisheries management for economic development, i.e. creation of jobs and public revenues through the reform of fisheries business service centers that functions to serve, encourage, and stimulate regional development of fisheries in West Java
Summary
West Java, is an area where most of it is directly adjacent to the Indian Ocean. Sukabumi regency has a coastline of 117 km, and it has the Nusantara Fishery Port (NFP) located in Palabuhanratu district. The marine waters of Palabuhanratu is a potential and strategic area for fishing because of the great economic value from the captured fish in Nusantara Fishing Port [1]. One of the main commodities of fisheries is ribbon fish (Trichiurus sp.), tuna (Thunnus sp.), small tuna (Euthynnus sp.), snapper (Lutjanus sp.), and mackerel (Scomberromorus sp.). Ribbon fish (Trichiurus sp.) is one of the major fish commodities in NFP Palabuhanratu. The amount of ribbon fish captured in NFP Palabuhanratu in 2014 was 61 560 kg and production value of IDR 1.546299 × 109 [2]. Ribbon fish in NFP Palabuhanratu was captured using stretching and longline fishing method. The total production was abundant, requiring a good marketing to distribute the fish to consumers in the form of fresh and processed fish
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