Economic Viability of Fish Smoking and Marketing: Evidence from Ibi, Taraba State, Nigeria

G.o Onogwu ,Asogah Solomon Edoh ,O.g Akise

doi:10.7176/jmcr/52-06

Abstract

This study explored the effects of socio-economic profile of the marketers and determined the economic viability of fish smoking and marketing in Ibi, Taraba State, Nigeria. A multistage random sampling technique was employed to illicit response from 80 respondents for the study. Data collection were through structured questionnaire. Descriptive statistics, regression analysis, marketing margin and net marketing margin estimation procedures among others, were used to determine the values of the profitability measures that infer the significant influential variables economic viability of fish smoking and marketing venture. The frequency distribution of respondents according to: - age, gender, marital status, household size, major occupation, educational level, marketing experience and preservation method adopted were constructed and detailed results presented in section 4. Marketing margin obtained was 23.43%, with a net marketing margin of 13.77%, resulting from a total gross and net revenue of smoked fish sales of N1, 378,889 and N810, 580, respectively. The smoked fish selling price, unsmoked fish purchasing price and total smoked fish cost stood at N5,886,079, N4,507,190 and N5,075,449, respectively. The fish smoking efficiency of 3.06 and smoked fish marketing efficiency of 2.43 indicates that the dealers make a net return of 3.06 times per N1.00 invested in fish smoking which sells 2.43 times faster than unsmoked type. Hence, a clear indication that fish smoking and marketing is economically viable in the area studied. It is recommended that national market development coordinating should be put in place to ensure the adoption of standard weight and measure for fish smoking and marketing in the area; cost saving transportation and smoking service facilities should be sustained by private individuals and corporate groups alike to improve efficiency of venture by dealers; capacity building for agricultural extension officers and enumerators on market information service (MIS) should be intensified by Government. Keywords: Economic viability; Marketing Margin; Net Marketing margin; net return, Fish smoking and marketing. DOI : 10.7176/JMCR/52-06

Highlights

This study explored the effects of socio-economic profile of the marketers and determined the economic viability of fish smoking and marketing in Ibi, Taraba State, Nigeria
It further explained that about 5,476 hectares of these waters are employed for fishery at present. It narrated that Nigeria has 200 nautical mile Exclusive Economic Zone (EEZ) that spans 853km of coastline and covers 192,000km2 areas
Descriptive statistics, marketing margin, net marketing margin and net return to marketing estimation procedures as well as regression analysis were used to determine the values of the profitability measures and influencing socio economic character of the smoker-marketers that infer the economic viability of fish smoking and marketing venture

Summary

Introduction

This study explored the effects of socio-economic profile of the marketers and determined the economic viability of fish smoking and marketing in Ibi, Taraba State, Nigeria. The economic process of exchanging goods (fish) and services (smoking) between the producer, marketers and the consumers cum the determination of their values in terms of money prices is ensured. The process of fish marketing is a very delicate one, if the quality and nutritive value is to be maintained to the highest possible level It includes processing, storage, preservation, transportation, wholesaling, and retailing. Exchange of titles in fish marketing requires at least two individuals here referred to as buyers and sellers that have to bargain and agree for transaction on the good and or service to occur, leading to a higher level of satisfaction by each individual For these key marketing functions to be actualized, the performance of some other major marketing functions such as assembling, grading, transportation, fire-drying (processing), storing, sales etc. Middle men move into the production areas to purchase and transport items to urban areas for sales

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Conclusion