Abstract
AbstractCommercial Banking (MIC: SIC: 6022 NAIC: 522110)First Financial is a financial holding company that offers a variety of financial services including commercial, mortgage and consumer lending, lease financing, trust account services and depositor services through its subsidiaries: First Financial Bank N.A., The Morris Plan Company, First Financial Reinsurance Company and Forrest Sherer Inc. Co.'s primary source of revenue is derived from loans to customers, primarily middle‐income individuals, and investment activities. As of Dec 31 2007, Co. operated 48 branches in west‐central Indiana and east‐central Illinois. Also, as ofDec 31 2007, Co. had total assets of approximately $2.23 billion and total deposits of $1.53 billion.
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