Finding Your Niche as a Jazz Music Entrepreneur

Abstract

Abstract: Since we continue to live in a digital age where billions of people are connected through the internet, and entrepreneurship opportunities become more realistic and accessible, an increasing number of jazz musicians are exploring ways where they can transform their art into a viable music business. "What does it take to run my own music business?" and "can I really have an independent and sustainable music career as a jazz artist?" are questions that are becoming increasingly common among student jazz musicians with entrepreneurial mindsets. The first step at achieving a viable music business is finding one's niche. Once a jazz entrepreneur finds their niche, they can then identify their target market. This Quick Hit aims to provide a method of approach to which jazz musicians can find their niche to stand out among the digital noise of other jazz competitors so they can identify their target market. Additionally, tips on how jazz educators can help their students find their niche will be discussed.