Abstract

In February 2021, Texas experienced three significant snowstorms that led to widespread rolling blackouts, impacting over 10 million people and resulting in estimated losses exceeding $155 billion. We propose a workflow to identify the factors that lead to public outrage in over 230,000 tweets using natural language processing (NLP). Through an automated emotional analysis, we find that people were angry due to the lack of transparent communication. The results show that people were willing to virally re-share the scarce information available about what was happening, even if it was bad news. A topic analysis discovers the main stakeholders in the public eye, and whether they were perceived as villains or allies. Our analysis finds precise moments of public outrage in the data, confirming the findings of a survey that found that 75 % of respondents were outraged that Texas was not better prepared for the storm. We conclude that automated text data analytics can be used to detect and respond to public outrage in near real time, even if some human interpretation is still necessary to reach actionable conclusions.

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