Abstract

An interaction between promotion and sales, in a given business, should unfold many of the insights for the business. There lies a problem on higher or lower relative measures in respect of effort of promotion or sales, in an interaction in business. The study has found the relative measure and obtained results which theoretically lead to generate a model, may be called as sales model. With many of its prosperous virtues, this model would be able to control negativity in the measures of either promotion or sales. Such study can easily maneuver to computer software to anticipate or estimate the interaction outcome. In the study, there would be found the correlative relationship by which interaction phenomenon can be visualized, over several fluctuations of sales and promotion. The study should make the interaction modeling to form out the similar modeling for any management discipline like human resources management especially, alongwith operation, strategy, financial management and many others. With lots of future scopes, the study can be treated as an examining explanation to several real-life problems to solve within a business.

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